Biovikaa Health Care Pvt Ltd operates in two verticals:

First, the Social Vertical: This division focuses on raising health awareness through various methods, including camps, videos, storytelling, health education, motivational videos, and performances. The goal is to make people aware of health issues.

Second, the Commercial Vertical: This division generates revenue, which is entirely spent on supporting the social initiatives of Biovikaa.

The Social Vertical: “Dirghayu Bhava Abhiyaan”

In the social division of Biovikaa Health Care Pvt Ltd, the “Dirghayu Bhava Abhiyaan” campaign is a key initiative. The Biovikaa health care team travels from village to village, particularly to remote areas in India where there are no hospitals, doctors, chemists, nurses, or even individuals capable of administering injections.

Upon identifying such villages, the team obtains permission from the village Sarpanch, Mukhiya, or Pradhan, and enlists the help of ASHA workers or health workers. They then conduct health education sessions, gathering villagers to inform them about health practices.

Key Points of Health Education:

• Medication Awareness: Villagers are advised not to take medicines with colored foils (blue, yellow, red) without consulting a doctor. They are encouraged to visit doctors or hospitals for treatment.
• Superstitions: The team addresses the prevalent reliance on exorcism, tantra mantra, and thag vidya over medical treatment. They highlight the dangers of such practices, especially in emergencies like snake bites, where timely medical intervention is critical.
• Disease Treatment: For conditions like jaundice, villagers are advised to seek medical help rather than turning to traditional healers (Mullahs or Maulanas), whose methods do not cure the disease and can lead to fatal outcomes.
• Women’s Health: The team educates women on maintaining cleanliness and safety during menstruation.
• Sanitation: Villagers are encouraged not to defecate in rivers, ponds, or open areas and to maintain cleanliness in their homes to prevent encounters with poisonous animals and creatures.
• Child Health: Children are educated about health, advised not to eat exposed food, and to consume plenty of fresh, hot, homemade food. They are also taught about the difference between bad touch and good touch.

The Commercial Vertical

The second vertical of Biovikaa Health Care Pvt Ltd is Biovikaa Pharma. The revenue generated from selling medicines in Biovikaa Pharma is used to fund the social team’s salaries, expenses, and publicity efforts aimed at raising health awareness in villages.

You are requested to support this small but impactful initiative committed to advancing society through health awareness campaigns. By joining hands, we can make this campaign a success.

Thank you, Director & Founder